When it comes to getting Gen Z to like your product, there’s a lot that goes into it; you have video marketing, aesthetics, authenticity, thinking about sustainability, and the list goes on. Plus, one big mistake is that a lot of brands just assume that Gen Z and Millennials like the exact same thing when, in reality, that’s further from the case.
So, what can you do? Gen Z has different tastes from all the others; they care heavily about aesthetics. So, with that said, aesthetics is one of the key things to keep in mind. But is that all? Well, there are a few others to think about, too. So, with that said, here’s exactly what you need to know when it comes to making product packaging more appealing to Gen Z!
What Does Gen Z Even Want?
When it comes to making your product packaging more appealing to Gen Z, the first step is understanding what this dynamic generation actually wants. Now, you have to keep in mind that they are technically the first generation to have grown up in a digital world. Today, right in the 2020s, trends change at the speed of a swipe, and they value authenticity, sustainability, and personal expression.
So, you can think of them as eco-conscious rebels with a penchant for self-expression and a radar for anything inauthentic. To win them over, your packaging needs to hit all the right notes. But at the same time, yes, aesthetics come into play as well. Honestly, with aesthetics, there is just so much that goes into all of this! You have the actual branding, your logo – because even this needs to be aesthetic enough to put on decal stickers (if you’re giving out freebies or just making merch), there’s the marketing itself that needs to be aesthetically pleasing, and the list can go on and on at this point.
Gen Z really cares about aesthetics and romanticising their lives through pretty things, so your branding and product packaging needs to be considered.
Pops of Personality is Needed
Remember the super Millennial Scandi-minimalistic vibes pre-2020? Well, Gen Z is basically the opposite and absolutely adores maximalism and bright colours! So, yes, less is more when it comes to design for Gen Z. While yes, they appreciate clean, minimalist aesthetics but with a twist of personality. This doesn’t mean your packaging should be boring.
Quite the opposite! Use bold colours, quirky fonts, and playful graphics to make your packaging stand out on the shelves. The key is to balance simplicity with uniqueness. Remember, Gen Z has a short attention span and a keen eye for detail, so make sure every element of your packaging counts.
Sustainability Above All
Gen Z makes it super known that they are more than willing to pay more if it means that they can help the environment. Seriously, Gen Z is all about saving the planet, so your packaging should reflect that. So, it’s going to be in your best interests to just go ahead and ditch the plastic and go for biodegradable, recyclable, or reusable materials.
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