4 Video Marketing Trends To Watch In 2024

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It’s a new year, and a new chance to take the internet by storm. But how will you make it happen?

Video has been especially popular across social media in recent years, and in 2024, video is still set to reign supreme. In 2023, video was responsible for 65% of all internet traffic, including on-demand streaming and of course, social media.

If you want to grow your business, video is the way to do it. A video marketing strategy can help you connect with your target audience, increase your leads and generate income – as well as so much more. Here are four video marketing trends to watch in 2024 to help you make an impact online.

Vertical Video

Smartphones are the most popular way for consumers to watch online video, something that is easily done as a result of highly-watchable video content via TikTok and Instagram. Producing content using a 9:16 ratio is a vital strategy for marketers, helping to appeal to the billions of people consuming virtual video every day. With YouTube and other platforms also beginning to favour a vertical video experience, the days of landscape social media content could soon be behind us.

Short-form Video

TikTok, Facebook, Instagram and YouTube (through its ‘Shorts’ strand of content) are platforms users flock to for short, sharp video content that engages and entertains. The challenge for marketers is to create content that captures a viewer’s attention instantly, in a way that ordinary users are doing every day. As platform algorithms generally favour this short-form content, this could be the way to go to help your business get the attention it deserves.

Live Video

Live video became incredibly popular during the pandemic, as businesses looked for ways to engage audiences when they couldn’t do so face-to-face. Now, live-streaming and live events look set to increase in popularity, as businesses look to create authentic engagement that will resonate with audiences.

Content with a Human Touch

Viewers find user-generated content appealing because it has a human element. Brands that show off their human side, whether through behind-the-scenes content or highlighting personal stories, can help customers develop brand recognition and loyalty, choosing them over their competitors. Using an experienced video production company can help you tell these stories in an authentic and appealing way, helping you show a different side to your business. Don’t be afraid to share your brand’s story – you never know the impact it could have on your customers.

Video presents a lot of exciting opportunities for marketers, and this year looks set to be another big year for video. The simplest way to keep up with the latest video marketing trends is to explore the content that’s out there, to gain a sense of what’s trending and what is having an impact on audiences. Consider the ways you can use video to engage your audience and take your business to some exciting new heights in 2024.

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