In a number of ways, a speedy website tends to reflect a fast-paced business. In many respects, the website of your business will often be viewed more or less as a front page for the company itself, so any shortcomings therein will be assumed to represent shortcomings in the business as well. This is why it needs to be professional in design and simple in navigation. It’s also why it should be speedy to load and browse, and why if this isn’t the case, it reflects poorly on the business. If you are keen for your website to speed up a little, there are a number of things you can try.
Limited Hosting
First of all, it’s a good idea to take a look at your web hosting provider. Not all holsters are made equal, and you might be surprised at the difference you can see by switching. For a speedy website, you need a quick host – it’s that simple. More often than not, that will mean that you will benefit from making use of a cloud-based web hosting service which provides an unlimited service. If your current host is a limited version, it means that the fuller your site gets, the slower it will operate. But with unlimited options such as Brixly, you can expect your website to continue operating at normal speed, no matter how much you might need to store online.
Unnecessary Add-ons & Plugins
A lot of people fall into the same mistake when they are building their website: overfilling it with extraneous material. This might seem as if you are making the site more exciting and interesting at first, but over time it soon becomes clear that a simpler approach is better. With fewer add-ons and plugins installed in your code, you can rely on your website’s pages loading considerably faster. As such, it’s not a bad idea to take a look through your site and remove anything that seems a little over the top. This can help to make your website immediately faster for loading and browsing.
Over-sharing
By sharing here, we are referring to social sharing. It is likely that your marketing team are set on the website having lots of social sharing buttons on every page. This might well seem like a sensible or even vital move for your marketing, but the truth is that each one of those buttons slows down your website all the more. If you want the site to function at its peak, then you need to reduce these social sharing buttons down to the bare minimum. It might be worth having a few, but you don’t need to go overboard, and it’s a good idea to try and find a happy medium somewhere. If you do that, you will have a quick website, and still be able to use social media to its fullest.
By speeding up your website, you improve the image of your business, and make life easier for the customer in the process.
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